Since the beginning of this year, with the implementation of a series of policies to promote consumption, the potential of the consumer market has been continuously tapped and released, injecting new impetus into the high-quality development of the economy. In the recently issued "Opinions on Promoting the High Quality Development of Service Consumption", it is mentioned that we need to improve service quality, enrich consumption scenarios, optimize the consumption environment, drive the endogenous driving force of service consumption with innovation, and cultivate new growth points of service consumption.

It is worth mentioning that service consumption is an important direction for optimizing and upgrading the consumption structure, and the mobile phone industry is at the forefront of the retail industry. Service has undoubtedly become a top priority. OPPO is a leader among domestic brands in building offline stores that integrate sales and services. OPPO | OnePlus flagship store (Guiyang Wanda Plaza store) will officially open on October 1st. As OPPO's largest flagship store in China, it not only integrates traditional culture with trendy culture, but also incorporates local cultural landmarks such as Jiaxiu Tower, terraced fields, and wood grain stones in its design. It also adds young trendy elements such as games and leisure.

OPPO China President Liu Bo bluntly stated, "We are committed to creating a 'city park for young people' that integrates trendy and traditional culture to attract more young people. We hope this flagship store can become a popular check-in point for young people

Therefore, OPPO | OnePlus flagship store (Guiyang Wanda Plaza store) has been carefully designed by OPPO to become the industry's first game themed flagship store, and a viewing area has been designed inside the store to provide young consumers with a new and unique store experience. As the global partner of the S14 World Championship of League of Legends, OPPO flagship store will also play the global finals in real-time on a large screen, sharing passionate moments with fans.

Analysts point out that young consumers are the main force in today's market, and they are passionate about trendy culture. In flagship stores, trendy culture and local traditional culture blend together, providing young people with a brand new experience. The combination of this culture not only enriches the brand's connotation, but also enhances its cultural value.

OPPO China President Liu Bo also stated that the future channel trend is the integration of online and offline channels, and offline experience stores need to provide different experiences from online ones. Therefore, experts suggest that smartphone manufacturers should better connect with consumers, deeply explore their multi-level needs, fully leverage the advantages of flagship stores in the "last mile" service, and continuously improve offline services and experiences.

According to Counterpoint data, in 2016, the shipment volume of smartphones in China reached 465 million units at one point, but after that, it experienced several years of decline. By 2023, according to IDC data, the shipment volume of smartphones in China has dropped to 271 million units. This year, although the expected recovery has finally arrived, the competition is very fierce.

This is not only a competition for selling products, but also closely related to channel layout. OPPO, known for its offline channel advantages, does not pursue more stores. Instead, it has begun channel reforms. OPPO's flagship store, OnePlus (Guiyang Wanda Plaza), undoubtedly witnesses the changing trend of OPPO's retail channels. Liu Bo also revealed that the Find X8 series, which will be released next month, will bring more new experiences and features in AI and imaging to young people, further stimulating the endogenous momentum of service consumption through innovation.

Overall, with the continuous advancement of technology and the continuous evolution of consumer demand, consumer scenarios will be further enriched and diversified. Undoubtedly, OPPO has demonstrated strong brand soft power in the smartphone industry. We believe that in the future, OPPO will continue to tap into the potential needs of consumers, continuously stimulate the interest and resonance of young people through online and offline integration, and create more personalized and immersive consumer experiences.